Food & Beverage
A Specialty Coffee Brand: Launching Three Product Lines in 200+ Stores
Custom Retail Packaging + In-Store Display
The Challenge
The brand was preparing to launch three new product lines — a cold brew concentrate, a flavored creamer, and a single-serve pour-over kit — across more than 200 retail locations nationwide. Each product needed distinct packaging that still felt cohesive under the brand. The timeline was tight: six weeks from design approval to shelf-ready product. Their previous packaging vendor quoted eight weeks and couldn't accommodate all three formats in a single production run.
The Solution
Anybigworks assigned a dedicated project coordinator who worked directly with the client's brand team. Within two days of receiving the design files, we delivered digital proofs for all three packaging formats: a folding carton box for the pour-over kit, flexible stand-up pouches for the cold brew concentrate, and a rigid sleeve for the creamer bottles. We consolidated all three products into a single production run across two facilities, which cut lead time and reduced per-unit costs. To support the in-store launch, we also produced 200 custom counter displays. All 15,000+ units shipped directly to a third-party distributor, palletized and labeled per retailer specifications.
The Results
- 15,000+ packaging units produced and delivered in 5 weeks — one week ahead of the original deadline.
- 28% lower per-unit cost compared to the client's previous vendor.
- 200 counter displays produced and shipped alongside the packaging.
- Zero reprints — every unit passed quality inspection on the first run.
- 3 packaging formats managed as a single coordinated project.
We were nervous about the timeline — three different packaging formats in six weeks felt ambitious. Anybigworks delivered everything a week early, and the per-unit cost was significantly lower than what we'd been paying. The counter displays were a nice touch that we added halfway through the project, and they still made it into the same shipment.
Director of Brand Operations
Director of Brand Operations, Specialty Coffee Brand
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