Retail / Sporting Goods
An Outdoor Recreation Brand: Winning End-Cap Space in 300 Sporting Goods Stores
Retail Display Program + POP Signage + Branded Merchandise
The Challenge
The brand, a direct-to-consumer brand known for hiking and camping accessories, was entering the wholesale retail channel for the first time. They needed a display program that could work across three different fixture types — floor-standing end-caps, countertop PDQ trays, and clip-on sidekick displays — all designed to comply with the sporting goods chain's planogram specifications. The brand had no in-house retail merchandising experience and needed everything from structural design to production-ready files in under five weeks.
The Solution
Anybigworks started with a VMD (Visual Merchandising Department) consultation to understand the retailer's display guidelines. We designed three display types: a 4-shelf floor display on BC-flute double-wall corrugated with adjustable shelving and a 54" header, a countertop PDQ tray for impulse items at the register, and a sidekick display for end-cap clip-on placement. All three shared a unified brand look through litho-laminate wraps produced from the same print run. We produced 300 floor displays, 200 PDQ trays, and 150 sidekick units. Additionally, we created shelf talker sets and branded staff t-shirts so store associates could represent the brand during launch weekend events.
The Results
- 300 floor displays, 200 PDQ trays, and 150 sidekick displays delivered in 4 weeks.
- 47% higher sell-through rate in stores with full display program vs. shelf-only placement.
- All three display types passed retailer planogram compliance on first review.
- 750 branded staff t-shirts produced and shipped to stores for launch events.
- The brand signed a year-long display replenishment contract after the initial program.
We went from zero retail experience to a full display program in 300 stores. Anybigworks designed displays that actually got approved by the retailer's merchandising team on the first try — our competitors told us that never happens. The sell-through numbers made the program pay for itself in the first month.
National Retail Manager
National Retail Manager, Outdoor Recreation Brand
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